Professional Rodbuilder


About us

53 rue pasteur, 22680, Etables sur mer

ArmorLures products are made in Breizh, they are made in the Cotes d'Armor.

The aim of this auto-entreprise is not mass production - quite the opposite, in fact - but to provide the best possible response to the requirements of lure anglers. With reasonable prices for this type of item. ArmorLures arrived last year with hand-crafted hard lures. They will delight demanding users who are looking for a lure with a "à la carte" approach...

This season ArmorLures also offers rods either with the two ranges: Aod or Bourhz or customs. They are carefully hand-crafted with the best brands on the market.


I offer to make your rod to measure according to your type of fishing, your reel. Customization is possible. Write a specification, I will study its feasibility and offer you a quote.