{"title":"Mercury: casting and spinning finished rods","description":"\u003ch3\u003eMercury Marine, an engine maker from Wisconsin\u003c\/h3\u003e\n\u003cp\u003eMercury Marine designs engines for leisure and fishing boats. The brand builds outboard motors. It also makes sterndrive engines, sold under the MerCruiser name. Its head office is in Fond du Lac, on the shore of Lake Winnebago, in Wisconsin. The brand settled there in 1946. Mercury has been part of the American Brunswick group since 1961.\u003c\/p\u003e\n\u003cp\u003eMercury has lent its name and colours to a series of fishing rods. These \u003cstrong\u003eMercury Signature rods\u003c\/strong\u003e come from a collaboration with Rodhouse. The series includes casting rods and spinning rods. It is built for predator fishing, at sea and in fresh water.\u003c\/p\u003e\n\u003ch3\u003eA culture of testing\u003c\/h3\u003e\n\u003cp\u003eMercury tests its engines at its own site in Florida. The site is called Lake X. It lies on the shores of Lake Conlin, near the town of St. Cloud. The brand has used it since 1957, with a break between 2004 and 2017. The teams there measure the power and endurance of new engines. They also set up boats for partner builders.\u003c\/p\u003e\n\u003cp\u003eThe Signature series follows the same technical logic. Each rod is built on a blank that rod builders know well. Here are its main points:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNorth Fork Composites blanks for the Torque, the Keys and the Winnebago.\u003c\/li\u003e\n\u003cli\u003eA Mama Buster blank, made in the USA, for the Lake X.\u003c\/li\u003e\n\u003cli\u003eFuji guides with SiC ceramics on the Lake X and the Torque.\u003c\/li\u003e\n\u003cli\u003eFinishes that follow the visual codes of Mercury Marine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe name Mercury comes from the Roman god of speed. The names Lake X and Winnebago refer to two key places in the history of the brand.\u003c\/p\u003e","products":[{"product_id":"lake-x-mercury-signature","title":"Casting Rod Lake X Mercury Signature 1m84  (30 - 100 g)","description":"\u003ch2\u003eShop review\u003c\/h2\u003e\n\u003cp\u003eThe Lake X Mercury - Signature is a true performance powerhouse, designed in partnership with Mercury Marine. This casting rod was built for pike fishing with jerkbaits (Buster, Slider, Deviant…) but it also handles heavy vertical jigging for zander or pike fishing with shads. Robust, efficient and featuring a striking design, it draws direct inspiration from the universe and identity of the iconic American brand Mercury Marine.\u003c\/p\u003e\n\u003ch2\u003eA Rodhouse and Mercury Marine collaboration built for jerkbait fishing\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBlank:\u003c\/strong\u003e Mama Buster (one-piece) made in the USA\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePower:\u003c\/strong\u003e 30-100 g (14-30 lb)\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 184 cm\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 122g\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBuild:\u003c\/strong\u003e Spiral casting setup with Fuji stainless steel SiC guides\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTarget species:\u003c\/strong\u003e Pike, Zander\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTechniques:\u003c\/strong\u003e Jerkbait buster, Heavy vertical jigging\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHandle:\u003c\/strong\u003e Carbon split grip, Fuji ACSM reel seat with trigger 29cm from the butt.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePerformance dedicated to hunting trophy pike\u003c\/h2\u003e\n\u003ch3\u003eA short, powerful rod for precise, controlled action\u003c\/h3\u003e\n\u003cp\u003eThe Lake X Mercury - Signature is built on the famous Mama Buster blank, a benchmark for pike-on-jerk enthusiasts. Its compact 184 cm length is specifically designed to allow rod-low animations for a lure that swims side to side. You can deliver sharp, accurate jerks without excessive fatigue, ensuring an irresistible action for hours on end. During the fight, this casting rod reveals an action round enough to absorb the most violent head shakes. This controlled softness helps prevent hook pulls while retaining the power reserve needed to tame trophy specimens.\u003c\/p\u003e\n\u003ch3\u003eA technical build with a Mercury finish\u003c\/h3\u003e\n\u003cp\u003eThe design of this rod elegantly echoes the visual codes of Mercury Marine, featuring a carbon split grip handle and guide wraps with red and silver trim on a black background. The stainless steel SiC guides are mounted in a spiral configuration to optimize the blank's action during the fight. This technical setup prevents the braid from rubbing against the carbon and stabilizes the rod under heavy load. Carefully assembled in France, it benefits from premium-grade finishing that highlights its technical and rugged character. Every detail has been thought out to meet the needs of demanding anglers.\u003c\/p\u003e\n\u003ch3\u003eVersatility: from heavy vertical jigging to casting shads\u003c\/h3\u003e\n\u003cp\u003eWhile its specialty is animating jerkbaits, the Lake X Mercury - Signature is a versatile rod for any predator angler. Its 30-100g power rating allows it to cast \u003cstrong\u003e18 cm shads\u003c\/strong\u003e efficiently when fish turn their nose up at hard baits. During flood periods, it becomes a fearsome tool for vertical zander fishing with jig heads weighing between 50 and 100g. This ability to handle heavy rigs, combined with the use of livebait, makes it a valuable ally for winter zander fishing.\u003c\/p\u003e","brand":"Rodhouse","offers":[{"title":"Default Title","offer_id":56859778777466,"sku":"Lake X Mercury - Signature","price":266.67,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/3000\/3004\/files\/vue-1_feb8e899-a406-49e7-a0dd-023709646df8.png?v=1778060691"},{"product_id":"torque-mercury-signature","title":"Spinning Rod Torque Mercury Signature  (25 - 80 g)","description":"\u003ch2\u003eShop Review\u003c\/h2\u003e\n\u003cp\u003eBorn from an exclusive collaboration with Mercury Marine, the Torque Mercury – Signature is a true powerhouse built for heavy-duty fishing. If you're looking for a spinning rod with serious backbone to control big fish with authority, you've just found the ultimate tool.\u003c\/p\u003e\n\u003ch2\u003eKey features of the Torque Mercury – Signature\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBlank:\u003c\/strong\u003e North Fork Composites MB 739-1 IM\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Fast, ensuring instant responsiveness and explosive hooksets\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePower:\u003c\/strong\u003e Casting 25–80 g, vertical fishing up to 200 g\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eGuides:\u003c\/strong\u003e Fuji Titanium SiC, including RV series stripper guide\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHandle:\u003c\/strong\u003e Full carbon for optimal vibration transmission and durability\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDesign:\u003c\/strong\u003e Exclusive, inspired by Mercury Marine colors and styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eThe power of an outboard engine for your fishing\u003c\/h2\u003e\n\u003ch3\u003eNorth Fork Composites MB 739-1 IM blank for total sensitivity\u003c\/h3\u003e\n\u003cp\u003eThe Torque Mercury – Signature is built on the renowned North Fork Composites MB 739-1 IM blank, a global reference for its fast tip action and phenomenal power reserve. This technical choice allows you to cast lures from 25 to 80 grams with pinpoint accuracy while maintaining exceptional bottom contact feedback. The full carbon handle enhances this feel by transmitting even the slightest vibrations directly into your hand, making subtle bites easier to detect. With a reel seat positioned 38 cm from the butt, the balance is optimized for long casting sessions without muscle fatigue.\u003c\/p\u003e\n\u003ch3\u003eExtreme versatility from 25–80 g casting and up to 200 g vertical fishing\u003c\/h3\u003e\n\u003cp\u003eThis spinning rod stands out for its extreme versatility, adapting to the harshest conditions in both saltwater and freshwater. It particularly excels in heavy fishing for sea bass, pollack, and meagre using jig heads up to 150, even 200 grams. Its strength also allows for light trolling sessions for albacore tuna or light exotic fishing trips. In destinations such as Réunion Island, it enables anglers to battle giant trevally on soft lures thanks to its secure fighting power.\u003c\/p\u003e\n\u003ch3\u003eFuji Titanium SiC guides and RV stripper guide\u003c\/h3\u003e\n\u003cp\u003eThe guide setup leaves nothing to chance, featuring a premium Fuji Titanium SiC ring system. The titanium frame ensures full resistance to saltwater corrosion while reducing overall weight for a faster rod response. The RV series stripper guide, known for its anti-tangle profile, improves casting distance and adds a modern technical look to the rod. The Signature finishes and Mercury Marine color scheme complete this exceptional build, making this rod both highly efficient and visually unique.\u003c\/p\u003e","brand":"Rodhouse","offers":[{"title":"Default Title","offer_id":56859822686586,"sku":"Torque Mercury - Signature","price":481.67,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/3000\/3004\/files\/VUE-1_1e8bd2b4-7f50-45fd-9198-99d8ce5e6fcf.png?v=1778060724"},{"product_id":"keys-mercury-signature","title":"Spinning Rod Keys Mercury Signature 2m22  (15 - 40 g)","description":"\u003ch2\u003eShop Review\u003c\/h2\u003e\n\u003cp\u003eThis collaboration between Rodhouse and Mercury Marine has resulted in an exceptionally versatile spinning rod built on one of the finest blanks in the world. You will appreciate its ability to switch seamlessly from finesse soft bait fishing to more aggressive hard bait techniques, all while maintaining outstanding precision.\u003c\/p\u003e\n\u003ch2\u003eKey Features of the Keys Mercury Signature\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNorth Fork Composites SJ 736 X-RAY blank (scrimless technology)\u003c\/li\u003e\n\u003cli\u003eLength: 222 cm\u003c\/li\u003e\n\u003cli\u003eLure weight: 15–40 g (8–16 lb)\u003c\/li\u003e\n\u003cli\u003eAction: Fast\u003c\/li\u003e\n\u003cli\u003eGuides: Fuji Titanium Torzite (corrosion-resistant with maximum line flow)\u003c\/li\u003e\n\u003cli\u003eHandle: Full carbon handle with a 33 cm lever length (butt to reel seat)\u003c\/li\u003e\n\u003cli\u003eManufacturing: Designed and assembled in France\u003c\/li\u003e\n\u003cli\u003eAccessory: Supplied with a protective rod sleeve\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHigh-End Construction for Extreme Performance\u003c\/h2\u003e\n\u003ch3\u003eAn NFC X-RAY Blank for Ultimate Sensitivity\u003c\/h3\u003e\n\u003cp data-end=\"234\" data-start=\"0\"\u003eThe Keys Mercury - Signature is built on the SJ 736 X-RAY blank from North Fork Composites, globally recognized for its ultra-lightweight construction and exceptional resonance.\u003c\/p\u003e\n\u003cp data-end=\"493\" data-start=\"236\"\u003eThis blank benefits from North Fork Composites’ “scrimless” technology. This design removes a reinforcement layer traditionally used to prevent blank ovalization and to facilitate release from the mandrel during manufacturing.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"885\" data-start=\"495\"\u003eCombined with a high modulus construction, this technology produces a blank approximately 20% lighter than current standards while significantly increasing resonance. Even the slightest vibration is transmitted with remarkable intensity — like a direct shock through the arm — providing an incredibly precise reading of bottom composition and the most subtle bites.\u003c\/p\u003e\n\u003ch3\u003ePremium Components and Carbon Ergonomics\u003c\/h3\u003e\n\u003cp\u003eTo fully exploit the blank’s potential, Rodhouse selected the best components available on the global market. The Fuji Titanium Torzite guide train offers total corrosion resistance while delivering the smoothest possible line flow to maximize casting distance. The lightweight titanium frames preserve the rod’s natural balance and maintain tip responsiveness during lure animations. The full carbon handle features a refined ergonomic design with a 33 cm distance between the butt and reel seat. This setup provides excellent leverage for long-distance casting while remaining agile and precise for technical fishing applications.\u003c\/p\u003e\n\u003ch3\u003eTotal Versatility from Seabass to Pike in the 15–40 g Range\u003c\/h3\u003e\n\u003cp data-start=\"0\" data-end=\"280\"\u003eThis rod stands out as a benchmark for anglers fishing both saltwater and freshwater with lures ranging from 15 to 40 g. Highly versatile, it excels equally with hard bait techniques (topwater and jerkbait minnows) and finesse soft bait fishing. For vertical fishing targeting pollock, it can comfortably handle jig heads up to 100 g. The blank also incorporates a specific resin designed to limit the spread of micro-cracks, significantly improving long-term durability under intensive use. Hand-assembled in France, the Keys Mercury Signature is an exceptional rod delivered with its protective sleeve.\u003c\/p\u003e","brand":"Rodhouse","offers":[{"title":"Default Title","offer_id":56859826127226,"sku":"Keys Mercury - Signature","price":431.67,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/3000\/3004\/files\/VUE-1_c238e229-46c3-4f02-9bf2-7c67e15931c1.png?v=1778062582"},{"product_id":"winnebago-mercury-signature","title":"Casting Rod Winnebago Mercury Signature 2m14  (10 - 30 g)","description":"\u003ch2\u003eShop review\u003c\/h2\u003e\n\u003cp\u003eThis Winnebago Mercury - Signature is the ultimate tool for dedicated power fishing anglers who refuse to compromise on comfort. Built on the legendary SJ 705 IM blank, it delivers versatility and comfort that turn every power fishing session into pure enjoyment. Simply put, once you pick it up, you’ll struggle to put it down thanks to its outstanding balance and featherlight feel.\u003c\/p\u003e\n\n\u003ch2\u003eKey facts about the Winnebago Mercury\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNorth Fork Composites SJ 705 IM blank\u003c\/li\u003e\n\u003cli\u003eFuji Titanium Torzite guides with spiral casting setup (Brazilian wrap)\u003c\/li\u003e\n\u003cli\u003eSplit-grip carbon handle with trigger positioned 31 cm from the butt\u003c\/li\u003e\n\u003cli\u003eLength: 214 cm\u003c\/li\u003e\n\u003cli\u003ePower range: 10–30 g (8–15 lb)\u003c\/li\u003e\n\u003cli\u003eAction: Fast\u003c\/li\u003e\n\u003cli\u003eTotal weight: 125 g\u003c\/li\u003e\n\u003cli\u003eTechniques: Topwater, jerkbait minnow, frog, spinnerbait\u003c\/li\u003e\n\u003cli\u003eTarget species: Largemouth bass, pike, zander, and perch\u003c\/li\u003e\n\u003cli\u003eExclusive Mercury Marine color design\u003c\/li\u003e\n\u003cli\u003eDesigned and assembled in France, delivered with protective sleeve\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eAn exclusive collaboration for power fishing\u003c\/h2\u003e\n\n\u003ch3\u003eThe SJ 705 IM blank at the heart of performance\u003c\/h3\u003e\n\u003cp\u003eDeveloped around the renowned North Fork Composites SJ 705 IM blank, the Winnebago Mercury - Signature already enjoys a strong reputation in Europe. This blank is widely regarded by specialists as one of the best choices for highly efficient power fishing across a wide range of search lures. Its greatest strength is its versatility, allowing seamless transitions from a jerkbait minnow to a spinnerbait or frog without any loss of casting or retrieval precision. It is the ultimate “all-round” blank for targeting largemouth bass, pike, big perch, and zander in freshwater. For competitive anglers, this model is a key piece of gear to cover a wide variety of situations with a single rod.\u003c\/p\u003e\n\n\u003ch3\u003eHigh-end Fuji Titanium Torzite spiral build\u003c\/h3\u003e\n\u003cp\u003eFishing comfort was a top priority in the development of this rod in collaboration with Mercury Marine. It features a Fuji Titanium Torzite guide train, the pinnacle of Japanese technology, ensuring ultra-smooth line flow and significantly reduced tip weight. The spiral casting setup (Brazilian wrap) is not just aesthetic: it eliminates blank twist during fights and improves comfort during repetitive casting. This technical configuration allows hundreds of casts per day without excessive fatigue—an essential advantage for fast-paced search fishing. The split-grip carbon handle completes the build, maintaining extreme lightness while transmitting every lure vibration directly into your hand.\u003c\/p\u003e","brand":"Rodhouse","offers":[{"title":"Default Title","offer_id":56859828289914,"sku":"Winnebago Mercury - Signature","price":340.83,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/3000\/3004\/files\/VUE-1_e29cb703-87e1-4b85-8031-e88f708ab5ff.png?v=1778062618"}],"url":"https:\/\/rodhouse.com\/en\/collections\/mercury.oembed","provider":"Rodhouse","version":"1.0","type":"link"}