Jatsui: Italian brand of squid jigs and eging

Italy: A brand of Scorziello SASA, in Battipaglia
Eging: Jigs for squid, cuttlefish and octopus
Japan inspired: Japanese methods adapted to the Mediterranean

The story of the brand

From a 1916 shop to eging squid jigs

Jatsui was born within Scorziello SASA. The company's story starts in 1916, with a small hunting shop. Over the decades, it became a distributor of foreign brands. It then created its own brands, such as Falcon, Bad Bass, Bulox and Jatsui. Its head office is in Battipaglia, in Campania.

Antonio Scorziello launched Jatsui to offer another take on saltwater fishing. The brand first drew on Japan, its lures and its methods. It focused on eging, fishing for cephalopods with squid jigs. Its first logo used Japanese design codes. With a new logo, Jatsui asserted its own models, designed for the Mediterranean.

Today, Jatsui makes squid jigs, eging and slow pitch rods, spinning lures and braided lines. Its range also includes a sinking popper, the Crazy Killer. Antonio Scorziello still runs the brand. In France, Jatsui is distributed by Kerfil, and Rodhouse lists its egi and tataki jigs.

Key dates

1916 A small hunting shop marks the start of Scorziello SASA
2002 Scorziello SASA SRL is incorporated in Battipaglia

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Frequently Asked Questions

Everything about the brand

Who is behind the Jatsui brand?

Jatsui belongs to Scorziello SASA, an Italian company based in Battipaglia, in the province of Salerno. Scorziello SASA started in 1916 as a small hunting shop. It then became a distributor, and later created its own brands.

Antonio Scorziello launched Jatsui and runs the brand today. The group also owns Falcon, Bad Bass and Bulox.

Which squid jigs does Jatsui design for eging and tataki?

Jatsui designs two families of squid jigs. Egi, such as the Rush Egi and Velvet Snitch series, are weighted. You cast them from the shore or a boat, then work them with jerks.

Tataki and sutte models, such as the Sea Sutte, carry no weight. Jatsui makes them for squid fishing from a boat. The Sea Sutte comes in sizes 1.5 and 2.0.

Which finishes does Jatsui use on its squid jigs?

Jatsui puts most of its care into the finish of its jigs. Its models use UV cloth or skins that react to light, and sometimes glow finishes. The Rush Egi Rubber series gets a bumpy rubber coating. The Velvet Snitch has a velvet coating with a peach skin feel. 3D eyes and double crown hook baskets appear on many models.

Jatsui, an Italian brand built for the sea

Jatsui is an Italian saltwater sport fishing brand. It belongs to Scorziello SASA, a company based in Battipaglia, in the province of Salerno. Jatsui designs lures, rods and accessories. They are made for shore fishing as well as boat fishing.

The brand draws its ideas from Japanese fishing methods. It names spinning, eging and vertical fishing. Its main field is fishing for cephalopods. Jatsui designs squid jigs for squid, cuttlefish and octopus. It adapts these models to the waters and species of the Mediterranean.

Two families of squid jigs

Jatsui sorts its squid jigs by fishing method. Egi are weighted jigs. You cast them from the shore or a boat, then work them with sharp jerks. Tataki and sutte models carry no weight. The brand makes them for squid fishing from a boat.

Most of the work at Jatsui goes into the finish of the jigs. Several materials and finishes appear from one series to the next.

UV cloth and skins that react to light.
Glow finishes that show in the dark.
A bumpy rubber coating on the Rush Egi Rubber series.
A velvet coating with a peach skin feel on the Velvet Snitch.
3D eyes and double crown hook baskets.

The Rush series also comes in a Tip Run version. This recent Japanese method calls for a jig with a heavier weighted head that sinks fast. Jatsui also offers its models in many colors, from natural tones to bright ones.

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