Next Level was born at Get Bit Outdoors, a company based in Oviedo, Florida. Its owner, Captain Kevin Brotz, is a fishing guide. Since 2003, Get Bit has guided tarpon trips and alligator hunts. Since that same year, it has also supplied parts to custom rod builders.
Today Get Bit Outdoors sells its components wholesale and retail. The company also trains builders at its Get Bit Rod Building Academy. It was in this setting that it developed its own finish. Next Level came out after several years of research.
The range now includes the Original and Lite versions, plus their fast-curing Half Time variants. Get Bit has also given the Next Level name to a guide glue. Rodhouse stocks the brand's four finishes.