Phenix Rods: American brand, rod blanks and rod building

1977: Phenix Rods founded in the USA
Toray: T-36 and T-46 carbon, depending on the series
Nanolite: Resins developed by Phenix

The story of the brand

Phenix Rods, a rod brand since 1977

Phenix Rods was founded in 1977 in the United States. The brand made its name with high-end rods for bass fishing. Its range also reaches out to sea, from jigging to popping.

Toray carbon is the base of its series. In 2015, Phenix unveiled the K2 series at the ICAST show in Orlando. Its blanks pair a Toray T-46 composite with a layering process of the brand's own. The Recon Elite series takes another route, with woven T-36 carbon and in-house Nanolite resins.

In December 2023, Phenix Rods joined the GSM Outdoors group. The brand was then based in Santa Fe Springs, California. It still designs rods and blanks for fresh and salt water, with the same care in the choice of fibres.

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Key dates

1977 Phenix Rods brand founded in the United States
2015 K2 series unveiled at the ICAST show in Orlando
2023 Phenix Rods acquired by the GSM Outdoors group

Frequently Asked Questions

Everything about the brand

How long has the Phenix Rods brand existed?

Phenix Rods was founded in 1977 in the United States. The brand became known for high-end rods for bass fishing. Today it designs rods and blanks for both fresh water and salt water.

In December 2023, Phenix Rods was bought by the GSM Outdoors group. Its head office was then in Santa Fe Springs, California.

What carbon does Phenix use for its blanks?

Phenix works with carbon fibre from the maker Toray. The K2 series is built on a Toray T-46 composite, with a layering process of the brand's own. The Recon Elite series uses woven Toray T-36 carbon, bound with the Nanolite resins developed by Phenix. The Black Diamond series pairs high-strength Toray fibres with an in-house resin, for a thinner and lighter blank.

What types of fishing does Phenix design its rods and blanks for?

In fresh water, Phenix first targets bass fishing. Its Recon Elite series has 17 casting and spinning models, designed for tournament anglers.

At sea, the brand develops series for jigging, slow jigging and popping, such as the Titan series. The Axis and Black Diamond series also cover saltwater fishing.

Phenix Rods, an American rod and blank brand

Phenix Rods is an American brand founded in 1977. It designs fishing rods and carbon rod blanks. Its range covers both freshwater and saltwater fishing. In fresh water, the brand mainly targets bass fishing. The Recon Elite series has 17 casting and spinning models, built for tournament anglers. At sea, the Titan, Axis and Black Diamond series are made for jigging, popping and big fish.

When the GSM Outdoors group bought the brand in late 2023, its head office was in Santa Fe Springs, California.

Know-how built on Toray carbon

Phenix builds its blanks with carbon fibre from the maker Toray. For each series, the brand picks a fibre grade and a way of layering the plies. It pairs them with resins it has made itself. The goal stays the same from one series to the next: blanks that are light, sensitive and strong.

Recon Elite: woven Toray T-36 carbon, bound with Phenix Nanolite resins.
K2: a Toray T-46 composite core and a reinforced blank for more backbone.
Black Diamond: high-strength Toray fibres and a thin diameter to save weight.

Several series also come as bare blanks for rod building. Rod builders then work on the same base as the finished rods of the brand. The same carbon and the same layering process are found in both.

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Phenix: carbon rod blanks and blank packs

Phenix Rods, a rod brand since 1977

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Everything about the brand

How long has the Phenix Rods brand existed?

What carbon does Phenix use for its blanks?

What types of fishing does Phenix design its rods and blanks for?