Seaguide (Sea Guide): rod building component maker

1997: Sea Guide brand founded
Weihai, China: Home city of Sea-Guide Metal Manufacturing
76,000 m²: Integrated plant: frames, plating and ceramics

The story of the brand

Sea Guide, a maker that builds everything itself

Sea Guide was born in China in 1997. The company, Sea-Guide Metal Manufacturing, is based in Weihai. It designs and makes parts for fishing rods. Its core market is still the factories that build rods for other brands.

Sea Guide chose to make everything itself, without reselling another maker's parts. Its industrial site covers more than 76,000 m². Guide frames, plating and ceramics are all made there. This control over each step also lets it cut lead times for its partners.

Sea Guide later opened a warehouse in Irvine, California. It holds several hundred thousand guides for the American market. For the first time, the brand then sold its parts to rod builders. Today its range covers spinning, casting, fly fishing and boat fishing.

Our Sea Guide articles

Frequently Asked Questions

Everything about the brand

Where does the Sea Guide brand come from?

Sea Guide is a Chinese brand founded in 1997. It belongs to Sea-Guide Metal Manufacturing, a maker based in Weihai. The company designs and makes fishing rod parts: guides, tip tops, reel seats and grips.

For the American market, Sea Guide runs a warehouse in Irvine, California. Its main clients are the factories that build rods.

Where are Sea Guide components made?

Sea Guide makes all of its products itself. The brand does not resell parts made by others. Its integrated plant covers more than 76,000 m². Guide frames, plating and ceramics are all made on site.

What is Sea Guide OCTA technology?

OCTA is a reel seat design developed by Sea Guide. The threaded tube has an octahedral, eight sided shape. This shape makes the reel seat stronger. The hood and nut follow the same profile and fit the body closely.

Sea Guide uses this design on carbon reel seats, for spinning (OCSS) and casting (OCCS).

Sea Guide, a Chinese maker of rod parts

Sea Guide is a maker of rod building components founded in 1997. The brand is based in Weihai, China. It makes rod guides, tip tops, reel seats and grips. Its guides cover spinning, casting and fly fishing. Other, stronger series are built for boat fishing.

Rod factories are the core of its client base. Brands such as St. Croix fit Sea Guide parts on their rods. Rod builders can also buy from the range since the brand set up a base in the United States.

Know-how kept in house

Sea Guide makes each of its products itself. Its plant brings together frame making, plating and ceramic production. Each part is drawn, made and then tested by its own teams.

The choice of material follows the use. For saltwater, frames are deep drawn from 316L stainless steel. Their deep shape shields the ceramic ring from knocks. For light builds, Sea Guide offers titanium frames.

For reel seats, Sea Guide works mostly with carbon. Its CSKS and CCKS skeleton models pair a fixed hood in forged carbon with a sliding hood in HSC. The OCTA range comes in a spinning version and a casting version. Both use the same eight sided tube.

NTi: a frame material made for Sea Guide, light and resistant to rust.
Deep drawn 316L steel: strong frames for sea fishing.
OCTA: an eight sided threaded tube that makes the reel seat stronger.
HSC: a material used for the sliding hoods of carbon reel seats.

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Sea Guide: rod guides, reel seats and grips

Sea Guide, a maker that builds everything itself

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