FREE HOOK
Makes jig head rigging easier.
Enhances lure mobility and therefore its swimming action.
The hook is easily released on the strike, improving hook-ups and increasing durability (avoids tearing).

EASY 360° CONCEPT
Pre-drilled body design for easy, accessory-free 360° rigging. Can be removed at any time without detaching the head.

NEW GENERATION PADDLE
The inverted paddle is especially effective during the fall — a key moment when predators strike — creating a natural body movement. It offers a very lifelike swim and displaces a lot of water, even at low retrieve speeds!

ATTRACTANT FORMULA
All Master Shad bodies are infused with an anise-scented attractant directly into the material, adding extra appeal to entice even the most cautious predators.