NEW GENERATION PADDLE
The inverted paddle is especially effective during the fall — a decisive moment when predators strike — creating a natural body motion. It delivers a highly realistic swim and displaces a lot of water, even at low retrieve speeds!

ATTRACTANT FORMULA
All Master Shad bodies are infused throughout with an anise-scented attractant formula, embedded directly into the material — providing an extra edge to trigger even the most cautious predators.