Fox Rage: soft lures, jig heads and predator fishing accessories

Fox Rage is the lure fishing brand of the British group Fox International. It designs soft lures, hard lures, jig heads and rigs for pike, zander and perch.

View products (20) See Fox Rage lures
2010
Fox Rage launched in Europe
United Kingdom
Part of the Fox International group, born in Essex
Replicant
Series of realistic lures designed in 3D

The story of the brand

From Cliff Fox's workshop to Fox Rage lures

Fox Rage was born within Fox International, a company founded by Cliff Fox in Essex, England. The first product to carry the Fox name, a metal bait dropper, came out of a small rented workshop in 1967. In 1982, Cliff Fox filed a patent for an adjustable-leg bedchair and renamed his company Fox International.

Long linked with carp fishing, the group then turned to lure fishing for predators. Fox Rage was launched on the European market in 2010. The brand first developed soft lures for perch and zander. It then widened its range to rods, reels, luggage and accessories.

Since 2019, Fox International has belonged to the American group Rather Outdoors, which also owns Salmo. Within the group, Fox Rage stands for lure fishing, next to the Fox, Matrix and Specialist brands. Its Predator line covers live bait and dead bait fishing, mainly for pike and zander.

Key dates

  1. 1967 First Fox product: a metal bait dropper
  2. 2010 Fox Rage launched on the European market
  3. 2019 Fox International joins the Rather Outdoors group

Our ranges

Find your way in

Fox Rage Slick Pelagic Head Jig HeadFox Rage Slick Pelagic Head Jig Head
SKU NCK041
Brand Fox Rage
Weight (g) 40.0

Fox Rage Slick Pelagic Head Jig Head

3,49€
View product
Fox Rage Point Hitcher Blade Additional BladeFox Rage Point Hitcher Blade Additional Blade
SKU NAC041
Brand Fox Rage
Target species Brochet, Silure
Recommended techniques Linéaire, Traction
Length (mm) 90.0
Category Pêche des carnassiers en eau douce
Number of pieces 3

Fox Rage Point Hitcher Blade Additional Blade

5,40€
View product
Fox Rage Giant Replicant Soft LureFox Rage Giant Replicant Soft Lure
SKU NRE548
Brand Fox Rage
Weight (g) 218.0
Target species Brochet, Silure
Recommended techniques Linéaire, Swimbait
Length (mm) 270.0
Category Pêche des carnassiers en eau douce
Number of pieces 1
Lure type Shad

Fox Rage Giant Replicant Soft Lure

18,90€
View product
Fox Rage Replicant Swim Hard Lure
SKU NHL491
Brand Fox Rage
Weight (g) 93.0
Target species Brochet
Recommended techniques Swimbait
Length (mm) 180.0
Lure type Hard swimbait

Fox Rage Replicant Swim Hard Lure

18,90€
View product
Fox Rage Eel Head Jig HeadFox Rage Eel Head Jig Head
SKU NJH309
Brand Fox Rage
Weight (g) 10.0
Target species Sandre, Perche, Black bass, Truite
Recommended techniques Verticale, Linéaire, Pêche du bord, Sharpshooting
Category Pêche des carnassiers en eau douce
Number of pieces 1

Fox Rage Eel Head Jig Head

5,90€
View product
Fox Rage Fish Measure
SKU NTL050
Brand Fox Rage
Length (mm) 140.0
Number of pieces 1

Fox Rage Fish Measure

22,90€
View product
Fox Rage Compact Rig Storage BoxFox Rage Compact Rig Storage Box
SKU NBX017
Brand Fox Rage
Weight (g) 160.0
Length (mm) 221.0
Number of pieces 1
Height 27.5 mm

Fox Rage Compact Rig Storage Box

14,99€
View product
Fox Rage Short Mag-Net Medium
SKU NLN024
Brand Fox Rage
Length (mm) 860.0
Category Pêche des carnassiers en eau douce
Number of pieces 1

Fox Rage Short Mag-Net Medium

34,90€
View product

Sort by

Sort by

Frequently Asked Questions

Everything about the brand

Who makes Fox Rage products?

Fox Rage is a brand of the British group Fox International, founded by Cliff Fox in Essex. The group brings together several brands, including Fox, Matrix, Specialist and Fox Rage. Within it, Fox Rage stands for lure fishing for predators.

Since 2019, Fox International has belonged to the Rather Outdoors group, which also owns the Salmo brand.

100% secure payments

48H express shipping

Shock-resistant packaging

An expert & passionate team