Fox Rage: soft lures, jig heads and predator fishing accessories

Fox Rage is the lure fishing brand of the British group Fox International. It designs soft lures, hard lures, jig heads and rigs for pike, zander and perch.

View products (20) See Fox Rage lures
2010
Fox Rage launched in Europe
United Kingdom
Part of the Fox International group, born in Essex
Replicant
Series of realistic lures designed in 3D

The story of the brand

From Cliff Fox's workshop to Fox Rage lures

Fox Rage was born within Fox International, a company founded by Cliff Fox in Essex, England. The first product to carry the Fox name, a metal bait dropper, came out of a small rented workshop in 1967. In 1982, Cliff Fox filed a patent for an adjustable-leg bedchair and renamed his company Fox International.

Long linked with carp fishing, the group then turned to lure fishing for predators. Fox Rage was launched on the European market in 2010. The brand first developed soft lures for perch and zander. It then widened its range to rods, reels, luggage and accessories.

Since 2019, Fox International has belonged to the American group Rather Outdoors, which also owns Salmo. Within the group, Fox Rage stands for lure fishing, next to the Fox, Matrix and Specialist brands. Its Predator line covers live bait and dead bait fishing, mainly for pike and zander.

Key dates

  1. 1967 First Fox product: a metal bait dropper
  2. 2010 Fox Rage launched on the European market
  3. 2019 Fox International joins the Rather Outdoors group

Our ranges

Find your way in

Fox Rage Ti Pro HarnessFox Rage Ti Pro Harness
SKU NSH044
Brand Fox Rage
Weight (g) 4.0
Target species Pike, Zander, Perch
Recommended techniques Straight retrieve
Category Freshwater predator fishing
Number of pieces 1

Fox Rage Ti Pro Harness

4,49€
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Fox Rage Replicant Swim Hard Lure
SKU NHL491
Brand Fox Rage
Weight (g) 93.0
Target species Pike
Recommended techniques Swimbait
Length (mm) 180.0
Lure type Hard swimbait

Fox Rage Replicant Swim Hard Lure

18,90€
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Fox Rage Slick Finesse Soft LureFox Rage Slick Finesse Soft Lure
SKU NSC104
Brand Fox Rage
Weight (g) 14.0
Target species Zander, Pike, Black bass, Perch
Recommended techniques Vertical, Dropshot, Straight retrieve, Finesse
Length (mm) 160.0
Category Freshwater predator fishing
Number of pieces 1
Lure type Finesse

Fox Rage Slick Finesse Soft Lure

3,20€
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Fox Rage Eel Head Jig HeadFox Rage Eel Head Jig Head
SKU NJH309
Brand Fox Rage
Weight (g) 10.0
Target species Zander, Perch, Black bass, Trout
Recommended techniques Vertical, Straight retrieve, Shore fishing, Sharpshooting
Category Freshwater predator fishing
Number of pieces 1

Fox Rage Eel Head Jig Head

5,90€
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Fox Rage Giant Replicant Soft LureFox Rage Giant Replicant Soft Lure
SKU NRE548
Brand Fox Rage
Weight (g) 218.0
Target species Pike, Catfish
Recommended techniques Straight retrieve, Swimbait
Length (mm) 270.0
Category Freshwater predator fishing
Number of pieces 1
Lure type Shad

Fox Rage Giant Replicant Soft Lure

18,90€
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Fox Rage Pro Grub Soft LureFox Rage Pro Grub Soft Lure
SKU NPG097
Brand Fox Rage
Weight (g) 11.0
Target species Pike, Catfish
Recommended techniques Straight retrieve
Length (mm) 120.0
Category Freshwater predator fishing
Number of pieces 1
Lure type Grub

Fox Rage Pro Grub Soft Lure

(1)
2,40€
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Fox Rage Fish Measure
SKU NTL050
Brand Fox Rage
Length (mm) 140.0
Number of pieces 1

Fox Rage Fish Measure

22,90€
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Fox Rage Short Mag-Net Medium
SKU NLN024
Brand Fox Rage
Length (mm) 860.0
Category Freshwater predator fishing
Number of pieces 1

Fox Rage Short Mag-Net Medium

34,90€
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Frequently Asked Questions

Everything about the brand

Who makes Fox Rage products?

Fox Rage is a brand of the British group Fox International, founded by Cliff Fox in Essex. The group brings together several brands, including Fox, Matrix, Specialist and Fox Rage. Within it, Fox Rage stands for lure fishing for predators.

Since 2019, Fox International has belonged to the Rather Outdoors group, which also owns the Salmo brand.

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