Fuji, the Japanese brand of rod guides and reel seats

1945: Fuji Kogyo founded in Japan
Japon: Research and development in Kikugawa, Shizuoka
Ceramic: Ceraguide rings from 1964, then SiC and Torzite

The story of the brand

From the Omura workshop to Torzite rings

Fuji Kogyo goes back to a workshop founded in 1938 by Rintaro Omura, under the name Omura Seisakusho. The company took the name Fuji Kogyo in 1945 and turned to fishing tackle. In 1951, it released its plate reel seats, which rinse out easily when sand gets in. The first Fuji guide followed in 1955.

In 1964, Fuji registered the first guide design in the industry and launched the Ceraguide, a ceramic ring. The brand has worked on rings ever since. Silicon carbide rings came in 1981. In 2013, Fuji brought out Torzite, a ceramic made for guide rings.

Today, Fuji designs its new components in Kikugawa, in Shizuoka Prefecture. Its research center opened there in 2015. Its guides, reel seats and wrapping thread are found on spinning, casting, fly and saltwater rods.

Our Fuji articles

Key dates

1951 Launch of the Fuji plate reel seats
1964 First registered guide design and Ceraguide ceramic ring
2013 Launch of Torzite, a ceramic made for guide rings

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Technical data

SKU Brand Range Material Weight (g) Target species Recommended techniques Action Length (mm) Length (cm) Length (m) Category Mounting Number of pieces Line weight Blank power Manufacturer power ID1 (mm) OD1 ID2 (mm) OD2 Butt measurement (mm) Tip measurement (mm) IP AA Packed size (cm) Recommended tip Marking Ferrule type Handle type Grip type Cut-out Thread size Color preserver Ceramic Frame Fixing L1 L2 IT1 Height Lure type Strength Head length (mm) Head weight at 30 ft (g) Retrieve (cm) Sinking speed Head weight (g) Density Handle

SKU T-ATTG - 8

Brand Fuji

Weight (g) 1.0

Length (mm) 10.3

Mounting Spinning

OD1 8.0

Ceramic Torzite

Fixing Single leg

L1 7 mm

Height 14.1 mm

Série AT

16,30€

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SKU TVSTS16-15

Brand Fuji

Material Graphite

Weight (g) 23.0

Length (mm) 127.0

Mounting Spinning

ID1 (mm) 15.0

OD1 20.0

ID2 (mm) 17.0

OD2 18.3

TVS

(1)

12,00€

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SKU BCNMVAT- 4-0.8

Brand Fuji

Weight (g) 0.16

Length (mm) 12.73

Mounting Spinning

OD1 4.0

Ceramic Alconite

Frame Frosted Dark Grey

IT1 0.8 mm

Height 6.6 mm

Série NMV

(2)

3,50€

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SKU CCLRXOG-8

Brand Fuji

Weight (g) 1.13

Length (mm) 28.7

Mounting Trolling

OD1 8.0

Ceramic Aluminum Oxide

Frame Frosted Silver White

Fixing Double leg

L1 6.4 mm

L2 7 mm

Height 12.5 mm

Série LRX

2,70€1,62€

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SKU UPA100M - LT GRN-004

Brand Fuji

Material Nylon

Weight (g) 9.0

Thread size A

Color preserver Nécessaire

Fuji Ultra Poly

(1)

3,20€

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SKU NOCPA100M - BLACK-001

Brand Fuji

Material Nylon

Weight (g) 9.0

Thread size A

Color preserver Non-nécessaire

Fuji NOCP Rod Wrapping Thread

(25)

4,00€

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SKU TCS16 DARK EMPEROR

Brand Fuji

Material Graphite

Weight (g) 32.0

Length (mm) 114.0

Mounting Casting

ID1 (mm) 15.0

OD1 18.3

TCS16 Dark Emperor

(1)

21,40€

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SKU T-RVSG-6

Brand Fuji

Weight (g) 0.3

Length (mm) 24.9

Mounting Spinning, Carp, Casting

OD1 6.0

Ceramic SIC

Frame Polished Titanium

Fixing Double leg

L1 6.5 mm

L2 7 mm

Height 12.9 mm

Série RV

10,91€

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SKU T-LRVTG-6

Brand Fuji

Weight (g) 0.12

Length (mm) 13.4

Mounting Fly fishing, Casting

OD1 6.0

Ceramic Torzite

Frame Polished Titanium

Fixing Double leg

L1 3.3 mm

L2 3.9 mm

Height 8.6 mm

Série LRV

13,90€

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SKU TVSTS DARK EMPEROR

Brand Fuji

Material Graphite

Weight (g) 25.0

Length (mm) 127.0

Mounting Spinning

ID1 (mm) 15.0

OD1 20.0

OD2 18.3

TVS Dark Emperor

29,60€

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SKU DPSLD18IC/ASH

Brand Fuji

Material Graphite

Weight (g) 11.2

Length (mm) 45.0

Mounting Spinning, Exo

ID1 (mm) 21.3

OD1 24.6

DPSLD / ASH

10,20€

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SKU SKTS16

Brand Fuji

Material Graphite

Weight (g) 20.0

Mounting Casting

Skeleton Fuji Casting

12,90€

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Frequently Asked Questions

Everything about the brand

Who founded the Fuji brand?

Fuji is the brand of Fuji Kogyo, a Japanese company. Its roots go back to 1938, when Rintaro Omura set up the Omura Seisakusho workshop. In 1945, the company became Fuji Kogyo and began to make fishing tackle.

Its first reel seats came out in 1951. The first Fuji guide followed in 1955.

What is Fuji Torzite?

Torzite is a ceramic that Fuji launched in 2013. The brand made it for one use only: the ring of a rod guide. It is lighter and tougher than silicon carbide, or SiC.

Fuji also made the ring section thinner. At the same wall thickness, a Torzite ring has a larger inner diameter than a SiC ring.

What is the Fuji KR Concept?

The KR Concept is a guide layout method from Fuji. The brand designed it for braided line. The first guides, with high frames, quickly narrow the cone of line coming off the reel. A run of small guides then leads the line to the tip.

This layout relies on Fuji K frames, which are shaped so that loops of line come free on their own.

Fuji, a Japanese maker of rod parts

Fuji is the brand of Fuji Kogyo, a Japanese company based in Shizuoka Prefecture. It designs the parts that go on a fishing rod. Its range covers rod guides, tip tops, reel seats and wrapping thread. These parts are used in many kinds of fishing. You find them on spinning, casting, fly and carp rods. They also go on surf rods and on rods for sea fishing.

The reel seat is the oldest rod part the brand makes. Guides came soon after. Today they come with several ring types, such as Alconite, a ceramic lighter than aluminum oxide.

How Fuji makes its parts

Fuji works first on the material of its rings. A guide ring must be hard and smooth. It must also stand the heat of the line as it rubs. The brand has used ceramic since the 1960s. It then moved to silicon carbide, and later to Torzite. This ceramic was made for guide rings alone. It is thinner and lighter than a SiC ring.

Fuji also shapes its frames and sets where guides go on the blank. Its K frames let loops of line slide forward. The loops then come free on their own. The KR Concept was made for braided line. It pairs high frame reduction guides with a run of small guides.

Ceramic rings, from aluminum oxide to Torzite.
K frames that cut down wind knots.
A guide layout built for braided line.
A research center in Kikugawa, Japan.

This center opened in 2015 on the site of a former plant of the brand. Its teams work on new products there.

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Fuji: rod guides, reel seats and wrapping thread

From the Omura workshop to Torzite rings

Key dates

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